Privacy Policy

Last updated: September 30, 2026

Never Sober, LLC (“Never Sober,” “we,” “us,” or “our”) respects your privacy and understands the importance of safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information through our websites, software, social media pages, and applications that we control, as well as HTML-formatted emails that link to this Privacy Policy (collectively, the “Services”). The section titled California Privacy Rights describes our practices with respect to personal information about California residents.

Personal Information

Personal Information We May Collect

“Personal Information” is information that identifies you as an individual or relates to an identifiable person. Examples include:

• Name
• Email address
• Postal address
• Telephone number
• Payment information (e.g., credit/debit card number)
• Social media account ID

How We May Collect Personal Information

We may collect Personal Information in a variety of ways, including:

• Through the Services: For example, when you create an account, make a purchase, sign up for marketing, or pass through an age or content gate (if enabled).
• From Other Sources: We may receive Personal Information from public databases, joint marketing partners, social media platforms (including from people with whom you are connected), and other third parties. If you connect your social media account to a Services account, certain profile information may be shared with us as permitted by that platform’s privacy policy.

How We May Use Personal Information

We may use Personal Information to:

• Respond to inquiries, fulfill requests, process transactions, and provide customer service.
• Send administrative information, including updates to our terms, conditions, and policies.
• Send marketing communications we believe may be of interest to you.
• Text marketing: With your permission, we may send SMS/MMS about our store, new products, and updates (including checkout reminders triggered via webhooks).
• Personalize your experience by presenting products and offers tailored to you.
• Allow participation in sweepstakes, contests, and similar promotions, and administer these activities (subject to additional rules).
• Facilitate social sharing functionality.
• Conduct business operations such as data analysis, audits, fraud monitoring and prevention, new product development, Service enhancement, usage trend identification, campaign effectiveness measurement, and expansion of our business activities.

How Personal Information May Be Disclosed

We may disclose Personal Information:

• To our affiliates for the purposes described in this Privacy Policy.
• To service providers (e.g., hosting, data analysis, order fulfillment, IT, customer service, email delivery, auditing).
• To co-sponsors or co-branding partners (e.g., event or promotion partners) so they may send you marketing communications, where permitted by law and your preferences.
• SMS exception: Despite anything else in this Policy, we do not sell or share mobile numbers, SMS opt-in or consent records, or other information collected through our text-messaging program with third parties or affiliates for their own marketing or promotional purposes. We may disclose this information to service providers solely to operate and support our messaging program, under restrictions on their use, or as legally required. Message frequency varies; message and data rates may apply.
• To third-party sponsors/administrators of sweepstakes, contests, and similar promotions.
• By you via public features of the Services (e.g., message boards, blogs, profile pages) that are visible to other users and/or the public (“Public Postings”). Anything you disclose in Public Postings becomes public information—please use caution.
• To your social connections and/or your social media platform provider in connection with social sharing activity. If you do not want this sharing, please do not connect your social media account and do not use social sharing features.
• In connection with a business transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or part of our business, assets, or stock (including in bankruptcy).

Other Uses and Disclosures

We may also use and disclose Personal Information as we believe necessary or appropriate: (a) under applicable law (including laws outside your country of residence); (b) to respond to requests from courts, law enforcement, regulators, and other public authorities; (c) to enforce our terms and conditions; and (d) to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or others.

Other Information

Other Information We May Collect

“Other Information” is information that does not reveal your specific identity or directly relate to an identifiable individual, such as:

• Browser and device information
• App usage data
• Cookies, pixel tags, web beacons, and similar technologies
• IP address
• Approximate location
• Demographic and preference information you provide
• Aggregated or de-identified information

If applicable law requires us to treat Other Information as Personal Information, we will use it for the purposes described in this Policy for Personal Information.

How We May Collect Other Information

We and our service providers may collect Other Information in various ways, including:

• Through your browser or device: e.g., MAC address, device type, screen resolution, OS, language, browser type/version, and the name/version of the Services you use—to help ensure the Services function properly.
• Through your use of an app: e.g., timestamps of server access, content viewed/downloaded.
• Cookies: These allow us to collect information such as browser type, time on the Services, pages visited, language preferences, and traffic data, and to help with security, navigation, personalization, analytics, and advertising relevance.
  • Most browsers let you block or manage cookies. Restricting cookies may affect certain features.
• Pixel tags and similar technologies: Used to track user actions (including email recipients), measure campaign success, and compile usage statistics.
• Analytics: We may use tools such as Google Analytics. To learn about Google’s practices, visit www.google.com/policies/privacy/partners/ and to opt out, use tools.google.com/dlpage/gaoptout.
• Session recording and heatmaps: We use Microsoft Clarity to understand how visitors use the Services. Clarity records interaction data such as pages viewed, clicks, taps, scrolling, and mouse movement, and may reconstruct these as an aggregated replay of a browsing session. We configure Clarity to mask text entered into form fields, and we do not use it to capture payment details—checkout is completed on Shopify’s own systems. Microsoft may also use information collected through Clarity for its own purposes, including advertising, as described in the Microsoft Privacy Statement. We do not load Clarity when your browser sends Global Privacy Control.
• IP Address: Logged automatically for usage levels, diagnostics, administration, and approximate location derivation.
• Location: We may collect the physical location of your device (e.g., via GPS, Wi-Fi, or cell signals) to provide location-based content or services.
• From you: e.g., preferences and demographics you provide voluntarily.
• Aggregation: We may aggregate information for analytics and reporting.

How We May Use and Disclose Other Information

We may use and disclose Other Information for any purpose, except where restricted by applicable law. If we combine Other Information with Personal Information, we will treat the combined information as Personal Information.

Do Not Track

We do not respond to traditional “Do Not Track” signals. We honor Global Privacy Control, as described under California Privacy Rights below.

Third-Party Services

This Privacy Policy does not address—and we are not responsible for—the privacy, information, or other practices of third parties, including any third party operating any site or service to which the Services link. Inclusion of a link does not imply endorsement. We are not responsible for the practices of other organizations (e.g., social media platforms, operating systems, wireless providers, device manufacturers) regarding any Personal Information you disclose to them in connection with the Services.

Our Advertising

We may use third-party advertising companies to serve ads that may interest you based on your activities across websites and apps and across your devices. These companies may set or recognize cookies and use similar technologies to recognize you across devices.

For more information and opt-out options (on the device you use to visit these links), please visit:

• www.networkadvertising.org/choices/
• www.aboutads.info — for mobile apps, you may also use the AppChoices app: youradchoices.com/appchoices

Security

We use reasonable organizational, technical, and administrative measures to protect Personal Information within our organization. No data transmission or storage system can be guaranteed 100% secure. If you believe your interaction with us is no longer secure, please notify us immediately (see Contacting Us below).

Choices and Access

You may opt out of marketing emails by following the instructions in those emails. Some Services may offer opt-out controls in your account settings. We may still send you important administrative messages from which you cannot opt out.

To request to review, correct, update, suppress, or delete Personal Information, email us at support@neversober.com. We will respond consistent with applicable law. We may retain certain information for recordkeeping and/or to complete transactions initiated prior to your request. Residual data may remain in our archives.

Residents of California should also see California Privacy Rights below.

Cross-Border Transfer

The Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country, or territory other than the United States. Your information may be stored and processed in any country where we have facilities or service providers. By using the Services, you understand your information may be transferred to countries (including the U.S.) that may have data protection rules different from those of your country.

Sensitive Information

Please do not send or disclose sensitive Personal Information (e.g., Social Security numbers; information about racial or ethnic origin, political opinions, religion, health, biometrics, genetics, or criminal background) through the Services or otherwise to us.

Updates to This Privacy Policy

We may update this Privacy Policy and will show its effective date above. We will give notice of material changes before they take effect and get any consent the law requires. Posting an update does not by itself authorize materially different uses or disclosures of information we collected earlier that are inconsistent with our prior promises. Updates do not retroactively change contractual rights protected by section 18 of our Terms.

Contacting Us

If you have questions about this Privacy Policy, please contact us at support@neversober.com. Because email communications are not always secure, please do not include payment card or other sensitive information in your emails to us.

California Privacy Rights

This section applies to California residents and explains your rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). For this section, “Personal Information” generally means information that identifies, relates to, describes, or could reasonably be associated with a particular consumer or household.

Categories of Personal Information Collected and Disclosed (past 12 months)

We may have collected and disclosed for business purposes the following categories of Personal Information to our affiliates, service providers, social networks, and joint-marketing partners:

• Identifiers (e.g., name, IP address, email address, online identifiers, government-issued ID numbers)
• Customer Records Information (e.g., contact and payment information)
• Protected Class Information (e.g., age, gender, marital status)
• Transaction Information (e.g., purchase history)
• Online Use Information (e.g., browsing history, interactions with our sites/apps)
• Geolocation Data (e.g., device location)
• Audio/Video Data (e.g., electronic, visual, or similar information)
• Inferences drawn to create profiles reflecting preferences and characteristics

Depending on your interactions with us, we may not have collected or disclosed all categories about you.

Sources of Personal Information

We collect Personal Information directly from you and from other online/offline sources, such as service providers, business partners, analytics providers, operating systems/platforms, data brokers, public databases, joint marketing partners, and social media platforms.

Purposes of Use

We use Personal Information to operate, manage, and maintain our business; provide and improve products and Services; personalize and market our offerings; perform research and analytics; maintain facilities and infrastructure; ensure quality and safety; monitor and secure our Services; detect and prevent fraud; verify identity; perform internal functions (e.g., accounting, audit); comply with law; maintain records; and exercise or defend legal claims.

“Sales” and “Sharing” of Personal Information

The CCPA/CPRA define “sale” broadly and also regulate “sharing” for cross-context behavioral advertising. While we do not sell customer lists for money, our use of certain advertising and analytics cookies may be considered a “sale” or “sharing” of Personal Information under California law. We do not knowingly sell or share Personal Information of consumers under 16.

The categories that may have been “sold” or “shared” in this way include:

• Identifiers
• Customer Records Information
• Protected Class Information
• Online Use Information

To opt out of sale or sharing, use our Your Privacy Choices page (also linked in the site footer), email support@neversober.com with the subject “Do Not Sell or Share,” or enable Global Privacy Control in a supporting browser or extension. The Your Privacy Choices page is run through Shopify, applies to our Shopify-hosted checkout, and, if you’re signed in or give us your email there, applies to your customer information. When a browser sends Global Privacy Control, neversober.com does not load the Meta advertising pixel or Microsoft Clarity and tells Google’s tags not to use data for advertising. An emailed opt-out is applied to your customer information. Klaviyo continues to operate for our email services under contractual restrictions on its use of personal information.

Your Rights (Subject to Exceptions)

California residents may have the right to:

1. Know/Access: Request that we disclose the categories and specific pieces of Personal Information we collected about you; the categories of sources; business/commercial purposes; categories of third parties with whom we disclose, sell, or share Personal Information.
2. Delete: Request deletion of Personal Information we collected from you.
3. Correct: Request correction of inaccurate Personal Information.
4. Opt Out of Sale/Sharing: Opt out of sale or sharing of Personal Information for cross-context behavioral advertising.
5. Limit Use/Disclosure of Sensitive Personal Information (if applicable).
6. Non-Discrimination: You will not receive discriminatory treatment for exercising your CCPA/CPRA rights.

Submitting Requests

To make a Request to Know/Access, Delete, or Correct, email support@neversober.com. To exercise Do Not Sell or Share rights, use Your Privacy Choices, email us with the subject “Do Not Sell or Share,” or use Global Privacy Control, as described above.

We will verify and respond consistent with applicable law, considering the type and sensitivity of the information. We may request additional information (e.g., the email you used with us) to verify your identity and protect against fraudulent requests. For deletion requests, we may ask you to confirm before we delete.

Authorized Agents

You may authorize an individual or business to submit a request on your behalf. Agents may contact support@neversober.com. For requests to know, delete, or correct, we may require proof of your signed permission and ask you to verify your identity directly with us or confirm that permission. These extra steps don’t apply when your agent provides a valid power of attorney under California law. For sale/sharing opt-outs, we may require proof of signed permission, but not identity verification. We do not require agents to register with the California Secretary of State.